As part of their brand & business plans for 2017, the foodservices buying group will be modernising their company logo accompanied by a confident new strapline.
‘Bringing more to the table’ will be the new company ethos and is a clever twist referring to the high standards set as well as their determination to offer customers that little something extra.
Group Marketing Manager, Lucy Allen says ‘the Caterforce brand is already strong and established but as we, as a business, explore new ventures we wanted to update our image & company statement. We want to reiterate our company values of commitment, reliability & quality and this re-brand gives us the opportunity to position ourselves as a group with increased confidence.’
There are significant plans in the pipeline this year to expand their reach by launching National Sales and a re-brand for their own label range, Chefs’ Selections by Caterforce is currently underway.
Managing Director, Nick Redford says ‘Over the coming months we will be continuing with our ambitious growth plans. We want to lead the way in terms of service & innovation as we move from largely a supplier facing business to include a customer facing environment and I believe our re-brand is an essential and exciting part of the project.’