The Chefs’ Selections brand has had a complete makeover, from vibrant new packaging to a revamped marketing approach. From April, the new branding will appear in brochures, advertising, PR and new packaging.
The new look is contemporary and confident, representing the ambition of the brand.
One of the areas Caterforce takes real pride in, is the consistent quality the Chefs’ Selections range offers to customers in foodservice. With a leading quality assurance process, Caterforce aims to ensure the end user receives the best quality product every time.
Nick Redford, Managing Director of Caterforce says: ‘a great deal of work has been put into further developing the Chefs’ Selections brand and we’ve drawn very much on the passion for food within the business and for offering the best products and service to our members’ customers. The Chefs’ Selections brand is already very successful, and we are excited about this new chapter for the range.’
